Compass Capital is a private equity and investment firm recognized for its precision, trust, and leadership in navigating complex opportunities. The brand sought to evolve its identity to better reflect its vision: simplifying complexity and building lasting partnerships.

Kolleven was tasked with reimagining the brand from strategy to design. Our objective was to refine the visual and verbal identity into something timeless, minimal, and purposeful - an identity that captures clarity, precision, and connection. Drawing inspiration from the compass itself, we centered the brand around its most active element, the needle, symbolizing direction, alignment, and partnership.

From logo evolution to visual language, photography; and storytelling, the rebrand positions Compass Investments as The Partner of Choice.

We collaborated with X, y & Z to make this come to live.